Serena and Lily Outlet Opens In Rehoboth Beach, Delaware!

Get ready to jump for joy! You know how everyone’s been crossing their fingers for a Serena and Lily Outlet to pop up on the East Coast? Well, grab your sunhats because the wait is finally over.

I’m bursting with excitement to spill the beans – the brand spanking new Serena and Lily Outlet is swinging open its doors on February 14, 2024, right there in Rehoboth Beach, Delaware. Yep, you read that right, Valentine’s Day just got a whole lot sweeter!

This marks the fifth outlet for the coastal chic trailblazer, following the footsteps of the Serena and Lily Outlets in Daytona Beach, Florida, Bluffton, South Carolina, and Berkeley and Vacaville, California.


serena and lily outlet rehoboth beach location
Image by Tanger Outlets Rehoboth Beach

Although time will tell on if this new pop up outlet will become permanent, for now it will open in Tanger Outlets Rehoboth Beach at 36470 Seaside Outlet Dr, Suite 1320, Rehoboth Beach, DE 19971.

Although not yet listed in the store directory, you can find the outlet next to Ulta Beauty.

WHAT ARE THE DELAWARE serena and Lily outlet hours?

According to Tanger management team, the new Serena & Lily Outlet hours are listed below:

  • FRIDAY: 10AM-6PM
  • SUNDAY: 10AM-6PM

What is inventory and pricing like?

Check out my deep dive into everything the Serena and Lily Outlet has to offer, including my secret hacks to save up to 95% off!

What to Expect on Opening Day

The outlet sale promotion through 2/17 is 40% off the lowest ticketed price! This will put the total discount around 70% off the retail price!!

If outlet history repeats itself, a loooong line is likely to form well before the doors open, so get there as early as you can!

And get ready for some opening-day excitement. Just like the past outlet openings, the first 100 awesome folks to arrive are in for a special surprise!

At the South Carolina opening, customers walked away with a super cute, totally free Serena and Lily tote bag.

serena and lily outlet tote bag

Stay in the Loop For Future Sales

The best way to stay up-to-date on Serena & Lily Outlet sales is by joining my newsletter below. I typically recap their current sales weekly!


You can stay also stay connected to the best deals by following me on Instagram, as well as joining my Facebook group. We often have amazing group members posting store inventory updates for all the locations!

Additionally, give Serena and Lily Outlet a follow on their new Instagram page here:

Delware Serena and Lily oUTLET photos

Want to shop other outlets online? Click here!

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