Serena & Lily Outlet: Bluffton, SC

This post may contain affiliate links, which means I may receive a small commission at no cost to you if you make a purchase.


Not near this outlet? Click for some amazing online Serena and Lily clearance deals!

If you are looking for things to do in Bluffton, South Carolina I have some exciting news for you. Read on to find out which amazing brand is coming to the Tanger Outlets, Bluffton, SC.


It’s become increasingly obvious through my outlet reporting that Serena & Lily is a brand people are truly going crazy for. And it’s easy to see why. Serena and Lily undoubtedly paves the way with stunning, coastal inspired design.

Serena and Lily Outlet Bluffton, South Carolina
Serena and Lily Outlet Bluffton, SC
Serena and Lily Outlet Hilton Head
Serena and Lily Outlet in Bluffton, SC

I’ve been hearing whispers about an east coast Serena & Lily Outlet for some time now.

At one point, I heard the new outlet was a no-go after all, but I’ve had faith this entire time. The prospect of it NOT working out, honestly, was just so unlikely to me.

Serena and Lily Bluffton, South Carolina
Serena and Lily Bluffton, SC
Serena and Lily Hilton Head
Serena and Lily Outlet in Bluffton, SC

Several weeks back, I noticed they posted an Outlet Assistant Store Manager and Outlet Sales Associate positions on a third party website.

I still wasn’t comfortable reporting the new outlet, as I wanted to confirm an exact location before announcing.

Will there be an East Coast Serena and Lily Outlet?

I’m happy to report that, yes, there will be a new Serena & Lily Outlet on the East Coast!

Serena and Lily Bluffton, South Carolina
Serena and Lily Bluffton, SC
Serena and Lily Hilton Head
Serena and Lily Outlet in Bluffton, SC

In what state will the new Serena and Lily Outlet open?

If you are looking for things to do in Hilton Head, you definitely need to check out the brand new east coast Serena & Lily Outlet which will open in Bluffton, South Carolina!

What is the Serena and Lily Outlet Bluffton address?

This fan-favorite outlet will be located in the Tanger Outlets, Hilton Head SC (Tanger 1) in Suite 210 at 1254 Fording Island Rd. Bluffton, SC 29910.

When will the Hilton Head, South Carolina Serena and Lily Outlet open?

Serena and Lily Bluffton, South Carolina
Serena and Lily Bluffton, SC
Serena and Lily Hilton Head

UPDATE: NOW OPEN!

I can officially confirm that the grand opening for the Bluffton Serena & Lily Outlet is 8/17/22 from 10am-6pm! Several employees from the Vacaville and Berkeley, CA Outlets have flown out to assist with the opening. They also sent me these amazing photos to share with all of you. Many Hilton Head adventures definitely await!

Serena and Lily Outlet Bluffton, South Carolina
Serena and Lily Outlet Bluffton, SC
Serena and Lily Outlet Hilton Head
Serena and Lily Outlet in Bluffton, SC

What are Serena and Lily Outlet prices?

The Serena and Lily Outlet in Bluffton, SC will have the same pricing as the California Outlets!

What are the Serena and Lily Bluffton Outlet hours?

According to the outlet section on the Serena and Lily website, The Hilton Head Serena and Lily Outlet is open Wednesday through Saturday from 10am-6pm and Sunday from 11am-6pm (CLOSED Monday and Tuesday).

When are the shipments for the Serena and Lily Outlet in Hilton Head?

Although unconfirmed, I have heard from many of you that is is seeming like Wednesdays are the best days to hit up the Bluffton Serena and Lily Outlet.

How can I contact the Serena and Lily Outlet?

You can contact Serena and Lily customer service by email at outlet@serenaandlily.com.

Will this be a permanent outlet or a temporary Serena and Lily “pop up”?

There has been some speculation as to whether this will be a permanent outlet location or just a pop up. The job listings mention the positions, “may only last up to 6 months.” Although it is unconfirmed, there has been chatter they are looking for a bigger space (likely in the general area).

Serena and Lily Outlet Bluffton, South Carolina
Serena and Lily Outlet Bluffton, SC
Serena and Lily Outlet Hilton Head
Serena and Lily Outlet in Bluffton, SC

How can I find out more details regarding the new Bluffton Serena and Lily Outlet grand opening?

I will continue update this post with new information as it becomes available.

The best place to keep up with outlet news is by subscribing to my email list or following me over on Instagram and Facebook.

Serena and Lily Outlet Bluffton, South Carolina
Serena and Lily Outlet Bluffton, SC
Serena and Lily Outlet Hilton Head
Serena and Lily Outlet in Bluffton, SC

Can I shop the new Serena and Lily Outlet online?

Unfortunately, no. BUT, I’ve been tracking online clearance deals for awhile now and can say that their clearance prices often come close to, match, or beat outlet prices!

I consistently feature these amazing Serena & Lily online deals. You can follow these deals here and here, or keep a close eye on their clearance section. You can also find my Serena and Lily Dupe Master List here!

Serena and Lily Outlet Bluffton, South Carolina
Serena and Lily Outlet Bluffton, SC
Serena and Lily Outlet Hilton Head
Serena and Lily Outlet in Bluffton, SC

Bluffton Serena and Lily Outlet Photos

October 26, 2022:

Thanks to Ashley over at @ihavethisthingwithhomegoods for this inventory update! She was told that $79 chairs and stools would be restocked today and tomorrow.

Tanger Outlets: Hilton Head, SC- September 10, 2022:

Huge thank you to Haley over at @athomewithhaley for sending these Serena and Lily Bluffton photos over from her recent visit!

Tanger Outlets: Bluffton, SC- August 31, 2022:

Big thanks to Karley for sending along some photos from her visit to the Serena and Lily Bluffton Outlet yesterday!

Serena and Lily outlet Bluffton
Serena and Lily Outlet stools
Serena and Lily outlet Bluffton
Serena and Lily bookshelf
Serena and Lily outlet Bluffton
Serena and lily wallpaper
Serena and Lily outlet Bluffton
Serena and lily sofa
Serena and Lily outlet Bluffton
Serena and lily outlet stools
Serena and Lily outlet Bluffton
Serena and lily outdoor furniture

Tanger Outlets: Bluffton, SC- August 17, 2022:

Photos are rolling in from the grand opening. If you have photos you’d like to share, email me! So many people are curious about what’s there and debating a drive out, so it truly helps.

I hear they are restocking for Friday, so time your visit and try to get there early. Everyone in line got this adorable bag too!

This lawn chair one is actually on sale right now online for $99!

Also on sale online for $449– not far off!

On sale online in a similar style as well!

Dip dyed stools also on sale online.

Check out some real scores of folks that went to the grand opening! Feel free to send me photos like that as well. It is so fun to see what everyone got <3

Your “Hilton Head Island Things to Do” List absolutely needs to include a visit to the new Serena and Lily Outlet!

How excited are you?! I know I’m ready to plan my Hilton Head vacation! Let me know in the comments!

Similar Posts

18 Comments

  1. Please let me know if you see any Eden Martini Tables! I need two and any personal shoppers down there??

      1. Hi Donna! Could you personal shop for me? Feel free to text me if you could. Ashley at 336-847-3461.

Leave a Reply