Serena & Lily Outlet: Bluffton, SC

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It’s become increasingly obvious through my outlet reporting that Serena & Lily is a brand people are truly going crazy for. And it’s easy to see why. Serena and Lily undoubtedly paves the way with stunning, coastal inspired design.

I’ve been hearing whispers about an east coast Serena & Lily Outlet for some time now.

At one point, I heard the new outlet was a no-go after all, but I’ve had faith this entire time. The prospect of it NOT working out, honestly, was just so unlikely to me.

Several weeks back, I noticed they posted an Outlet Assistant Store Manager and Outlet Sales Associate positions on a third party website.

I still wasn’t comfortable reporting the new outlet, as I wanted to confirm an exact location before announcing.

Will there be an East Coast Serena & Lily Outlet?

I’m happy to report that, yes, there will be a new Serena & Lily Outlet on the East Coast!

In what state will the new Serena & Lily Outlet open?

The brand new east coast Serena & Lily Outlet will open near Hilton Head, South Carolina in Bluffton!

This fan-favorite outlet will be located in the Hilton Head Tanger Outlets in Suite 210 at 1414 Fording Island Rd. Bluffton, SC 29910.

When will the Hilton Head, South Carolina Serena & Lily Outlet open?


I can officially confirm that the grand opening for the Bluffton Serena & Lily Outlet is in just a little over two weeks on 8/17!

Right now the date for the Hilton Head, SC Serena and Lily Outlet has yet to be determined. At the time of this update, their website simply states, “coming soon.”

I called the Hilton Head Tanger Outlets and they couldn’t give me an approximate opening date.

Will this be a permanent outlet or a temporary Serena & Lily “pop up”?

There has been some speculation as to whether this will be a permanent outlet location or just a pop up. The job listings mention the positions, “may only last up to 6 months.” I am sure more information will be revealed upon their grand opening.

Will the new Serena & Lily Outlet be similar to the California Outlets?

Time will tell on the differences between the California Serena & Lily Outlets and the South Carolina Serena & Lily Outlet. I suspect it will be the same in regards to pricing, but will update as more information comes available.

How can I find out more details regarding the new Bluffton Serena & Lily Outlet grand opening?

I will update this post with new information as it becomes available.

The best place to keep up with outlet news is by subscribing to my email list or following me over on Instagram and Facebook.

Can I shop the new Serena & Lily Outlet online?

Unfortunately, no. BUT, I’ve been tracking online clearance deals for awhile now and can say that their clearance prices often come close to, match, or beat outlet prices!

I consistently feature these amazing Serena & Lily online deals. You can follow that here and here, or keep a close eye on their clearance section.

How excited are you?! Let me know in the comments!

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